There’s a saying that “copying is the highest form of flattery.” This is simply not true, especially when it comes to copying products covered by IP, such as trademarks, copyrights, and patents. Copying IP-protected goods, like selling counterfeits, is stealing! Tens and billions of dollars are stolen every year because of online sales of counterfeits and copies. Online marketplaces like Alibaba and Amazon have continued to be fertile ground for counterfeiters. While they have taken some steps, they can and should do more. But in order to maximize protection companies first need to build strong IP portfolios, use specialized services for combatting counterfeits online and where there is no other avenue – do not hesitate to resort to court protection. Join Gornitzky partners Shirley Gal and Ziv Rotenberg team up with Jeff Berkowitz from the Finnegan IP firm and Itai Galmor from Brandshield to an interesting open discussion on a precedent-setting case of an Israeli company, its ongoing attempts to stop sales of counterfeits of its products online and its eventual successful take on a major e-commerce platform and to discuss important lessons for entrepreneurs and companies of all sizes, particularly those focusing on selling products online in the US as well as other countries all over the world.
